According to a recent Forrester report, “Why you need a digital customer experience strategy,” 86% of companies cite customer experience as a top strategic priority, but less than half have a strategy for it. Given the fact that management teams are all about developing strategies, why is digital customer experience so often left behind? The …
Just before I head off to Berlin for another conference, I thought I’d give a heads up on our Aviva insight report which is available to download now.
Aviva is an outstanding example of how a large organisation with a complex network of legacy operations can effectively use its web presence – and ActiveStandards – to forge a single, cohesive international brand.
And, having unified its brand, Aviva is continuing its online evolution in a number of creative ways.
Today the Netherlands is set to adopt a new internet privacy law which will require websites to get user permission before recording any personal data or providing such data to third parties.
Not only will Dutch websites have to get permission – they’ll also need to prove they have it.
I just read an article, “6 Reasons Why You Need a Mobile Strategy” from Inc.com, which kicked off with the staggering fact that “in 2010 more than 50% of all Internet access was being done via handhelds of some sort”. Research by Investis also shows that between December 2009 and December 2010 mobile web access …
I’m just back from Munich where, as well as enjoying early morning runs around an intriguing city, I had the privilege of attending the BowenCraggs’ Web Effectiveness Conference. It’s the elite event on the corporate web managers’ calendar, which brings together senior personnel from many of the world’s largest organisations for two days of intense …
