Web governance watchers will have been intrigued by the recent story about websites in the Schleswig-Holstein state of Germany being threatened with a €50,000 fine for displaying the ubiquitous Facebook ‘like’ button. The state’s privacy regulator has ruled that the button sends data to Facebook illegally – creating a headache for website owners and administrators …
Category Archive: Views
Listening to your own “chatter” in the new social enterprise
Last week at SalesForce.com’s annual conference DreamForce – CEO Mark Benioff talked extensively about the “social enterprise”. He said: “we are creating social enterprises. We are on the verge of a major transformation in our industry.” He then proceeded to bring up global brands such as Verizon, Toyota and others where content and conversation between …
Before you monitor social media, monitor your content
Last week Coca Cola initiated a complete agency review for a company to do just one thing: listen. As detailed on the Ad Age website, the brand giant is looking for an agency to be responsible for: “Formulating a consistent way of keeping track of what consumers are saying across Twitter, Facebook and other channels …
Content strategy – unifying the fragments of our imagination
Our team is just back from CS Forum 2011 – a conference dedicated to the development of formal content strategy processes within the enterprise. Naturally, we were excited about talking with so many great content strategists and engaging with the CS community. And we’ve come away with some intriguing thoughts to share. The event was …
Your CMS is great – but it’s not enough
Despite the move to web experience management that many content management systems have made of late, large organisations are still struggling to maintain consistency across all their content channels. Many global brands have grasped the fact that their web operations are too complex for a single solution and have tried plugging the gaps with multiple …
